AUDIENCE AND BRANDS UNVEILS MYBRANDI MOBILE BILLBOARD IN NIGERIA

THE BILLBOARD DEVICE BEEN LAUNCHED RECENTLY AT ITS GROUNDBREAKING EVENT IN LAGOS,NIGERIA

Audience and Brands unveils MyBrandi Mobile Billboard in Nigeria

Committed to exceptional media value creation using research driven communication platforms for success and result oriented organizations in Nigeria. Audience & Brands Consulting Limited, a company established to support the growth of data-driven media ideas in Africa has unveiled MyBrandi a four- face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into Nigeria Out-of -home Advertising market.

The mobile electronic board which comes with a combined feature of audio visual, static pictures could also be used as activation rig that provides on the spot engagement and interaction for brands.

Speaking at the media experience, the Consulting Head, Mr. Oborgu Ugochukwu disclosed that, the company aspires to become the centre-point for unadulterated media ideas across media platforms in Africa.  ‘Our motivation is to create marketing communication ideas that differentiate the brands we serve from viral me-too syndrome that dictate the Nigerian marketing communication space owing that our communication platforms deliver expansive awareness for our clients’ he added .

Oborgu relaying some of the unique features of MyBrandi,  said, the board is a four-face, hydraulic, 360 degree rotational mobile billboard that combines audio-visual and wireless microphones to deliver brand messages in the most unusual and effective way.  Brands messages could  sermonized on the move, activation can conveniently be carried out using MyBrandi mobile platform to entertain bystanders who are attracted to brand activation stand on streets, highways, markets, places of worship, schools, hotels, bars or any place of interest to the brand and its consumers.  We go after the eyeballs and locate wherever there is traffic congestion all through the day. 

MyBrandi is an electronic out-of-home extraordinaire designed to disseminate brand messages targeted at defined user groups, and tailored by day-part for unequalled efficiency and effectiveness.  This mobile outdoor advertising solution is different from others, reaching targeted audience in an uncluttered manner. It can produce automated proof of display in addition to its audio-visual and street hypes features. It is reasonably priced despite its exceptional communication features which rank above basic electronic mobile billboards in Nigeria.

He further disclosed that, the four-face, hydraulic, 360 degree rotational mobile billboard is the first P6 LED screen in the Nigerian outdoor advertising space.  This means that you can view the screen from the closest range without distortion of the image to the eye.  Audience & Brands Consulting Limited has the exclusive right concept in Nigeria.

The company was established in 2010, while the out-of-home arm of business started in 2014 to support the growth of data-driven media ideas in Africa.  

For more information visit www.audienceandbrands.com

Heineken reinforces ‘Tomorrow belongs to responsible drinkers’ in its Enjoy Heineken Responsible campaign

Heineken reinforces ‘Tomorrow belongs to responsible drinkers’ in its Enjoy Heineken Responsible campaign

source;GOOGLE 

VARIANTS OF HEINEKEN BEER IN CANS AND BOTTLE

HEINEKEN, the premium international lager from the stables of Nigerian Breweries plc has once again launched its drink responsibly campaign. In 2011, the brand launched ‘Sunrise’, a campaign which brought to life the powerful idea that there are no limits, when you know your limits. It high lighted that by enjoying Heineken in moderation, Heineken’s ‘Man of the World’ has the opportunity to engage with friends, meet new people and explore new experiences.

This year, the addition of the global ‘Dance More, Drink Slow’ campaign now takes this message to a new level. It delivers a powerful responsible drinking message in a new, compelling way. It focuses on making moderate drinking an aspirational behavior when enjoying a night out, highlighting the importance of staying in control.

At the centre of the ‘Dance More, Drink Slow’ global campaign is a new Armin van Buuren track called “Save my Night”, which encourages and celebrates moderation during a night out. Available in 42 countries, fans can access the track via http://bit.ly/SaveMyNight_SP

In Nigeria, Heineken displayed this when in a series of nightclub activations aptly titled “Heineken Green Light”, 3 world renowned DJs kept consumers dancing all night in 3 separate night club events. The Heineken Green Light parties were aimed at introducing Heineken into premium night life in Nigeria starting with Lagos.

This new campaign builds on this long standing commitment to the ‘Enjoy Heineken Responsibly’ message which has been seen across the world since 2004 through Heineken’s sponsorships platforms such as UEFA Champions League, Rugby World Cup and hundreds of music events. The messaging also appears on hundreds of millions of bottles and cans annually.

Alexis Nasard, Global Chief Marketing Officer and President of Western Europe at HEINEKEN, said; “As an industry leader, HEINEKEN wants to contribute to the positive role of beer in society, by making moderation aspirational for consumers. We believe that we can be more effective in making positive behaviour aspirational by utilising our creativity and tackling the issue of abuse in an engaging and relevant way".

Walter Drenth, Marketing Director for Nigerian Breweries, said; “For us in Nigeria, ‘Dance More, Drink Slow’ allows us to communicate in a language the club goer accepts better. The Heineken brand being the leader in the International premium segment must set the standards even when it comes to something as basic as “Responsible Drinking”. With the ‘Sunrise’ and ‘DMDS’ campaigns, consumers get a clear message that drinking in moderation is the better option.

DJ BennyD(Akon’s DJ) confirms “Nigerians do know how to party hard and I’m glad to have shared this experience with them”.

The Heineken Green Light parties as well as the outdoor campaigns spread all over the country support Heineken’s commitment to Enjoying Heineken Responsibly.

MUSICAL ARTISTS EXPLODE ON TWITTER

KING OF BALLARD,LIONEL RITCHIE IS HIGHLY RESPECTED AND POPULAR GLOBALLY                                  MUSICAL ARTISTS EXPLODE ON TWITTER Since the beginning of the 21st century, the influx and use of Information Communication Technology(ICT) has been on the increase likewise the new media. The use of social media platforms like Facebook, Twitter, Google+, YouTube, linkedIn,2go, eskimi, has brought more advantage than disadvantage to the world through its ability to provide information in many perspectives, and helping to link up friends, business partners, and the likes. Social media is a powerful tool that possesses both advantages and disadvantages -- Twitter is no exception. Twitter, specifically, disseminates information through 140 characters backed by an hastag that leads the user to the concerned page for more information. The 21st century's rapid information production rate can make it difficult for one to keep up with the times. Twitter provides quick and brief notes on current trends, which makes it easier to stay updated on the latest and greatest. Over time, it’s been observed that Twitter users love to visit Twitter in order to stalk celebrities on Twitter. On Twitter, users have a kind of close-and-personal access to celebrities. It gives users free admission to the private lives of his or her favorite stars. It allows them to view celebrities as they truly are (as actual human beings).  Twitter is the best social network for keeping in touch with one’s fans, It’s built on conversation and personal interaction, it’s an easy platform for self-promotion. In order to get the most out of Twitter, Celebrities have an organised posting strategy that complements their other profiles, By becoming part of a wider community based on your fanbase, genre or local area, and By discreetly pointing fans back to your latest release, download or tour details. As a result of all these, fans keep following their favourite stars on Twitter, while Celebrities on their part, clamor for more fans, because it offers them the opportunity to engage directly with fans. It's seen as being more open than Facebook or any other social platform. Artists can follow any band they're into and connect with them easily. It also makes that artist-to-fan communication much easier than it ever was before, and different artists utilize it in different ways. Recently, Twitter underwent a research to find out the Music Year on Twitter for 2014, and they came up with some statistics. They conducted a research on the most followed artists on Twitter as of December 2014, music artists who experienced the most Twitter follower growth in 2014, A graphic of 2014’s top 10 most tweeted-about artists, a graphic of 2014’s top 5 most tweeted-about fan armies, A graphic of 2014’s top 5 most tweeted-about songs, and 2014’s top 5 most tweeted-about albums According to the research, it was observed that Hip-hop, R&B and pop were 2014’s three most popular music genres on Twitter. Katy Perry (@katyperry) was the most followed musician on Twitter in 2014, while Justin Bieber (@JustinBieber) was the most tweeted about artist. One Direction (@onedirection’s )members: Harry Styles(@Harry_Styles), Niall Horan(@NiallOfficial) and Liam Payne(@Real_Liam_Payne) sent the most popular tweets of 2014, alongside Justin Bieber. Katy Perry who emerged with 60,098,378 followers, gained 13 million followers in the year under review. Similarly, Justin Bieber with 56,886,079 followers gained 11 million followers in 2014. Others include: Taylor Swift with 46,908,955 followers having had an increament of 10 million followers, Lady Gaga with 42,781,100 followers having had an increament of 3.7million,  Britney Spears with 39,590,901 having had additional 6.1million followers, Rihanna with 38,031,597 followers having had 6.2million followers, J.Timberlake with 37,650,177 having achieved 9.1million additional followers; JLO with 29,773,423, having gained 4.7million followers, Shakira with 27,849,713 having had additional 5.2followers, DDlovato with 25,466,701 followers had achieved 6.2million followers, Pink with 25,095,520 having gotten additional 4.6million followers,  Selena Gomez with 24,553,885 having had 7.9million followers, Ariana Grande with 20,972,715 having gained 9.5million followers, Alicia Keys with 20,228,426 followers, Bruno Mars with 19,242,141 followers, Lil Tunechi with 19,145,531 having gained 4.9million, Eminem with 18,848,755 followers, Miley Cyrus with 18,786,826 having gotten an addition of 4million followers, PitBull with 18,412,077 having gotten 3.6million followers, NickiMinaj with 18,328,373 followers, Drakes with 17,966,994 having attained 4.8million followers, Avril Lavigne with 17,203,435 having gained 3.6 million, Wizkhalifa with 16,059,879 followers having had extra 4.7 million followers, Mariah Carey with 15,208,517 and Chris Brown with 13,752,495 followers. In the Same Vein, Nigeria musical artists were not let out in achieving additional followers on Twitter within 2014. As at 2013, Wizkid, a popular artist in Nigeria had 780,811 followers but as at December 2014, his number of followers increased to 1.35million. Also, Dbanj who had 629,534 followers in 2013, had an increase to about 1.05m in 2014. Don Jazzy who had 579,446 followers in 2013, had his followership increased  to 988k. Similarly, Banky W who in 2013 had 521, 679 had 914k in 2014. 2face on his part, had 515,895 followers in 2013, but by the end of 2014, his followership had increased to 928k. Likewise Davido who in 2013 had 460,417 followers in 2013, ended with 1.05million in 2014. Tiwa Savage on her part had a followership of 861k followers compared to the 422,656 followers she had in 2013. Ice Prince also had an increament in followership from 354,472 in 2013 to 594k in 2014. And lastly Genevieve who had 416,589 followers in 2013 had an increase to 733k in 2014. According to Twitter’s research, 2014 most Tweeted-about fan armies are Justin Bieber, One Direction, Kesha, Demi Lovato, and Girls generation. Given a graphic of top most tweeted about songs, Pharrell Williams’s Happy was most tweeted, Next was John Legend’s All of me, Nicki Minaj’s Anaconda, Ariana Grande’s Problem, and Lady Gaga’s ArtPop. Five most tweeted album were Beyonce, 5 seconds of Summer, Micheal Jackson, Ed Sheeran. The 20 most loved Nigerian  musical artistes in 2014 are Tuface, Davido, Frank Edwards, Wizkid, PSquare, Flavor, Rev Father Mbaka, Tope Alabi, Aminu Ala, Chiyere Udoma, Mammam Shata, Sanni Danja, Nura Inuwa, Osita Osadebe, Dbanj, Phyno, Terry G, Panam Percy, Solomon Lange, and Sinachi Kalu. Artist details are taken from Twitter and includes details of their follower counts and the number of songs they have on the service. With this, one can conclude that Musical artists haven’t done badly on Twitter in the year 2014. This follows from the fact that they place so much worth on Twitter, and the fact that they have increased fans and followers, will cause more people to make use of Twitter much more than before, thus increasing the number of users

TWITTER MOVES THE TRAIN WITH 2014 CALABAR CARNIVAL

source:Nigerian Current
Calabar Carnival is arguably the biggest display of the rich heritage of the African culture at any level in the anywhere in the world

TWITTER MOVES THE TRAIN WITH 2014 CALABAR CARNIVAL

The On going 32 days of non-stop entertainment, anchored by Africa's biggest street party, Calabar Carnival comes alive on twitter.  This year biggest and longest multi-dimensional, multi-faceted tourism leisure and entertainment programme in West Africa will be through the eyes of twitter.

This Cross River State Festive Season Carnival is undisputedly the most colorful in Africa where close to a million participants from all over the world exhibit their talents and share the lovely moments on twitter.  The Carnival Calabar takes place on the 26th and 27th December each year and is the highlight of the 32-day Calabar Festival which runs from 30th November to 1st January

The 2014 event is  Hash-tagged “#Calabarfestival2014 #CelebrationTime #1stDryRun According to the Chairman, this year’s Calabar Festival, promises to be best in terms of packaging, organization and security, despite He proceeded that “This year’s festival promises to be another 32 days of non-stop entertainment, anchored by Africa's biggest street party, Carnival Calabar”. “Adequate security has been put in place to ensure a hitch-free celebration and we guarantee that the 'green, clean & serene' ambience of the city will be maintained”.

 The First choice Carnival in Nigeria and the biggest self-sustaining socio-cultural event in Africa came alive at the Streets of Calabar on November 30^th, 2014, as the annual tree lighting ceremony of #CalabarFestival2014 was declared open with theme #CelebrationTime by deputy governor EfioCobham @EfiokCobham  on twitter.It is Africa world-class street party compared to likes of Notting Hill carnival and Rio De Janeiro Carnival in Brazil .

The programme of this annual event was drafted by the committee in charge of tourism and cultural activities these, include Carnival Calabar football competition(The Carni-Cal Cup), Passion 4, MastaBlasta, Carnival Calabar Queen Pageant grand finale incorporating the Mary Slessor Golf ,Bayside and Freedom),Traditional drumming, arts, crafts and food festival, Music performances from both local and international artists, fashion shows, Senior and Junior Kings and Queens Competion ,Christmas village, traditional dances, Boat regatta, Ekpe Festival festival (which is a yearly events that bring in thousands of tourists at the time of the year).

According to the work plan by the committee, other activities include the second edition of Essay Writing Competition, which will involve both secondary school and tertiary students. (This is designed to resuscitate the reading culture amongst the youths of the state), contemporary issues of global concerns, children Christmas Camp, Theatre performances, vocational trainings for youth, Fashion and Food Fairs, a weekend at the Obudu Ranch Resort to celebrate Africa, and so many other side attractions.

Over the years, this musical concert has featured our own National Stars from the likes of Koko Master D’banj, TuFaceIdibia (TuBaba), Asa, @PeterPsquare and @PaulPsquare, @Flavour, @Timaya, Banky W, KC, Sound Sultan Waje, Sunny Nneji, Sasha, Blackky, and @Jmartins. Fun was understatement when international artiste such as Chevelle Franklin, Ron Kenoly, Mary MaryDube (of blessed memory), Oliver Mtukudzi, Akon, Kirk Franklin, Fat Joe, Neyo, were included as guest performers. it was simply tremendous mood for the fans  seat back and watch Shaggy perform hit songs like, "It Wasn’t Me", "Mr. Lover", "Mr. Boombastic",etc have all
at one time or another graced the Festival with their rhythms and
lyrics just to mention but few.

AY, Basket Mouth, @KlintdaDrunk, @JuliusAgwu, @IGoDye, Gordons, made the crowd rumble while cracking there ribs during performances

The heat is one for the most entising carnival of the year kick start in a grand style but you have not missed much . For more updates and be able to download the schedule of the event , follow #CalabarFestival2014 , #SightsAndSounds, #CalabarFestival,#BestCarnivalPic

OcKabaKaba@Ghenedinho tweeted that he is on his way to #CalabarCarnival2014 . What are you waiting for ?but don’t forget that  EffiongEkpenyong @doubleeforreal will be happy to hear from you by posting live #BestCarnivalPic and happenings . He  tweeted that “missing your tweets already because my radio show is going on #PARADISEsUNRISEsATURDAYmORNIN

What was your #BestCarnivalPic #CalabarFestival2014 ? Notting Hill carnival, In United Kingdom and Rio De Janeiro Carnival in Brazil are millions of kilometers away but #CalabarFestival2014 is just a mile stone away from you. Your tweets and follow-up will go a long way in showcasing our heritage   to the global world.