BRAND
REPORT!!R.C .COLA CHALLENGES COKE IN NIGERIA
BY
ABDULMUMINI ADEKU[LAGOS,NIGERIA]
Believe
it or not ,a new entrant has entered into The Nigerian food and beverage market
and it hast started to make its impact felt as result almost immediately.
Recently
,at the Children Christmas Funfair
holding at The Lagos Television compound in IKeja,Lagos,Nigeria,The News
office Desk of the E.N.M.Paedia Express Multimedia Group of Lagos,Nigeria ,discovered
via a wall drappings of a marketing concept of a new commodity which appears is
one of the sponsors of the children event and this has led to questions on the
brand especially after it was discovered to have being in existence globally since 1905.
In
his response,Mr Emmanuel Ekpenyong ,a representative of Strong Pack Limited and
First Bev Limited ,5 ,O.P.I.C. Industrial Estate,Agbara,Ogun state under the authority
of Royal Crown Cola International ,Columbus,United States of America..explained
that the brand was actually launched in Nigeria on the 28th of July,2018.
He
however could not divulge much information on the brand since he not have that
brief for the press but gave out an iced cold version of a fully filled
R.C.Cola which he gave out to this reporter to savor through tasting.
According
to a piece of information on the label lings ,the brand is said to be an
American favorite since 1905 with millions of people in more than 45 nations
around the world been major consumers of the brand.
Though
R.C.Cola is new in Nigeria but not new globally ,however it will be locked in
arms as it competes for a fair share of the beverage drink market with existing
giants like Cola Cola,Pepsi Cola,Bigi Cola ,Big Cola amongst others .
R.C.Cola
is sold at the rate of N100.00 per bottle in the open market with variants like
R.C.Cola ,R.C.No Sugar,R.C.Orange,R.C.Lemon Lime in existence.
In
a marketing extract given to this reporter ,the brand hailed itself as having
an outstanding taste as its unique selling point[U.S.P]
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