WHEELS!!TOYOTA IS KING OF THE NIGERIAN ROAD

 

BREAKING: WHEELS!!TOYOTA IS KING OF THE NIGERIAN ROAD
BY ABDULMUMINI ADEKU,LAGOS,NIGERIA...

On the sidelines of the on-going  but maiden edition of the Paedia Express Motor Show or Trade Expo currently going on in Lagos,Nigeria has come a declaration that Brand Toyota is actually the most dominant force on the avearge Nigerian Road at the moment..

In an exclusive interview with The News office Desk of The E.N.M.Paedia Express Multimedia Group of Lagos, Nigeria, The Chief Executive officer of the LuckVic Enterprises and also the brand architect behind   Don Maria Motors ,Mr Lucky Akhaine revealed with a strong conviction that brand Toyota at the moment has not less than 85 percent success rate in Nigeria..

He assured that he was pretty sure that if the Nigerian Federal Government  provides a leverage via a good playing field for industry stakeholders in the automobile industry  that a lot of positive developments will happen..

According to him ,he was pretty sure that if brand Toyota opens up a manufacturing plant in Nigeria and not even an Assembly plant he was sure that it will make a better sale in terms of profitability ..

He explained that under such an arrangement ,Nigeria will no longer be a dumping ground  thus making the brand and  several units in its product portfolio much cheaper than expected .

He pointed out that then facts on the ground supports his hypothesis as Nigeria has the raw materials Ajaokuta Steel Plant and the human resource potentials  but quickly added that the issue of 24 hours electricity will have to be factored into the bouquet in the process so that the end product in the steel development value chain will not be affected in any way..

His words :"You take a closer look at this showroom  and tell me how many other cars do you see apart from brand Toyota  and so this easily answers your question "

"You can pass the road a whole day and not see a Peugeot vehicle  and we do have a very good plant in Kaduna, Volkswagen is no longer no operation ,where are the Hondas of this world "

"If we have a Toyota plant in Nigeria it will be good but the reality is that we do not have it ,ironically we actually have the highest number of Toyota users n Africa if am not mistaking..."

Akhaine ,a business man with a growing reputation and name to protect in the automobile industry  warned that there was no short cut to any form of success in business  but the issue of integrity has to be respected at all times if a man wishes to go very far n any vocation in life ...

He listed factors like referees, due diligence, proper documentations aside from integrity also being very vital as  when he started the business he did not even have one naira n his pocket but persevered and as of today he has succeeded in raising the profile of his enterprise

He urged non -professionals n the art of sales or marketing of vehicles to go ahead and do as much training  as possible as this will surely add up  in terms of their bottom line n profitably at the end of the  day..

He continues:"a man wanted to buy a vehicle ,Toyota Venza and we looked for t everywhere but could not get or find it as planned and i decided to talk to him and n the process in less than 30 minutes he had brought a lexus instead"

"i have sold a car for N300,000 and all i had was just an information  and i made a profit from that ,if you have integrity with just a sum of Million you can drive the business and if you are fortunate you have a car lot that becomes an added advantage  "

"What i did was simple, in a recent paper  presented in church what i said was that   went to  all car platforms on the web  and displayed a picture of the cars we have here n our show room ,the models ,the features on them and there prices and the rest is history "

"Most people  have met have never seen me before but via online correspondence as after we have spoken  made arrangements to see them with prove of delivery on agreement"

  The Toyota brand was first introduced into Nigeria in 1965. ... This led to major changes in the Nigerian business environment of which the automobile industry was not insulated from. By 1995, four distributors; which included Elizade Nigeria Limited were the only surviving distributors for Toyota Motor Corporation, Japan.