BRANDING AND MARKETING OF THE E.N.M.PAEDIA EXPRESS TABLOID NEWSPAPERS FROM ITS SIX ISSUE,DECEMBER,2020 AND 11TH EDITION IN THE GROUP’S PORTFOLIO SINCE 2005
1]Brand Tagged title
with Guinness Book of World Records,Nobel Peace Prize heritage
2]market title to consumers directly and aggressively like
previously in the past
3]printing copies for consumers based on demand[Digital
imaging}
4]Permanent media bank to warehouse e-copies
5]press releases sent to media firms to highlight the return
of Paedia Express
Tabloid Newspapers to
the market..
6]a whole page is dedicated to those that wish to pay for
sponsorship ,advertising ,
events and public relations for brand and news editorial
materials
7]synergies with other and older newspaper ,news magazine companies
on circulation, sales and distribution …
8]Will publish via cord machine ,goss and web off set
machines depending on advertising streams
9]Uses official manifest
to track down readers in the consuming market.
10]Brand shots!!!From such places as Vendor stands,
activation ,press hall, motor bikes, vehicles, courier shipment…
PAEDIA EXPRESS TABLOID IN THE MARKET AGAIN
NOBEL PEACE PRIZE,2020.
3 Years after The E.N.M.Paedia Express Tabloid Newspapers
suddenly left the streets and the news stands ,The publisher ,Mr Abdulmumini
ireyi Adeku has declared that it will
not just get back to the market again but will leave the realm of a periodical
journal to a monthly almost immediately…
The premium product had being previously printed on web off
set ,goss machines and cord machines but now printing techniques could be done
in digital imaging depending on the level of advertising revenues.
While also
formulating a concise blueprint to become a weekly in about a year or two of
returning to the newspaper market.
He revealed that a strategic session he had with Madam Janet
Osamor ,The Publisher of the Fabulous Celebrity International Magazine recently
in the office gave him a clue as to what to do to return the premium product
into the market again.
According to him,save for liquidity and his newspaper
division which gives him so much night mares due to its moribund nature ,he was happy at the progress that his
brand has made culminating in at least
121 career milestones with the bulk of them garnered while pushing his own
dreams.
The Economic News Media Enterprises[E.N.M.],which is the
official and registered trading names of the group with the corporate Affairs
Commission [C.A.C.]are well grounded in the art and science of printing and
publishing …
Mr Abdulmumini Adeku speaks:”all we have achieved is
courtesy of God factor ,hard work
,perseverance ,diligence and nothing else “
“I could recall an experience once at The Daar Press in 2007
/2008 I think I had run short of funds
at the time and we were in deep production as we had concluded the Pre-Press
operations and we needed to buy
photographic films so as to make our pages translucent”
“It was going to cost some few thousands at the time but I
could not come up with the cash and so I
asked that we smear the pages of white blank sheets with groundnut oil instead
and even though the final product on the table was not 100 percent sharp ,at
least it was 70 percent sharp and the
memories of that day will stay with me forever”
“This way we solved a problem for the shortest period at the
time and was able to get to the market ,this way we also reduced our overheads
at the time,we do not have anyone to gift us with free money as I have only
built the brand from collecting handouts from family,friends,consultancies and
advertising that usually comes up in trickles “
“we have suffered a lot from a culture of willful sabotage
but we have survived ,we have also drawn the blueprints for our future
press hall and printing press even as we do not have the cash for the project
just as yet”
“we do hope that now that Paedia Express Tabloid is back to
the streets again there will be no reason to take it back to off the streets
,amen”
The company had published The First Voice Newspapers,The
E.N.M.Business and Economy Newspapers at one time or the other ,infact the
former was a free sheet product that stood tall among its peers in the high
streets brand category .
The company can produce
diaries,calendars,notebooks,textbooks,souvenirs,amongst others …
The company wired over 32 news reports in October ,2005
,upon which The Business Week Newspapers rolled out its maiden copies at launch
at the Lagos Airport Hotel in Ikeja in 2005 and on the occasion the brand made
N2.5 million .
It also published an online news journal which also served
as a news agency at the time :Economic News Online while maintaining a bureau
in Kathmandu ,Nepal ,Asia aside from its Lagos global Head quarters …
It also partnered an information technology outfit which was
owned by the Late Mr Dominic Osagie to publish
a special media supplement on Ghana in 2008 ,it has also edited a book
written by a Sierrra Leonian author .
First Voice Newspapers published only three editions
,Business and Economy Newspapers published only two different editions before
they left the market ,however in the course of
their publications ,Mr Adeku will usually take the products for
sales,circulation ,distribution and marketing all on his own and it is this
experience he has that he has put to use since starting Paedia Express Tabloid
Newspapers…
Each edition of newspaper publication in the past ,Mr Adeku
paid a sum of between N100,000 to N200,000
for production as against this days when printing is often done via
digital imaging with consumers been served based individual demands as a times
on the quantum of advertising.
At peak period of
traffic ,Business and Economy Newspapers ,The First Voice Newspapers publish at
least 2,000 copies each per edition ,however in recent years due to the down
turn in the economy ,Paedia Express Tabloid Newspapers published between 200 to
300 copies and as it struggled intermittently to stay on in the news stand it could not maintain the accolades its
digital divisions enjoyed from the consuming market.
By December,2020,The E.N.M.Paedia Express Tabloid Newspapers
will be in its 11th edition and with new but improved innovations to
add to the product ,such as Ibo Express,Sunday Bouys,Paedia Bettings
,Crime,Arts,Motoring,Features,Ijebu Express,Abuja/Northern news and the Eye of
the Storm .
All of these will join the already existing pages like
Editorial ,News ,Mint ,Investigations and sports Express..It also publishes the
awe inspiring Cartoon Express Newspapers ,edited by Mr Olumide Bello as an insert in the premium product… in the 6th
edition and the entire group’s 11th since inception…
Depending on advertising ,pagination of the product had
either reduced or increased over the years ,there was a time it published 32
pages and in recent times it has also included printing via digital imaging to
cope with market demands.
Key advertisers to the Paedia Express Tabloid Newspapers
since it started publishing its hard copies in March,2014 are as follows:2807
studios,Print Max,Global Max fuel direct,Our Friend Hospital in
Ifako-ijaiye,Lagos,Nigeria ,Mausight Productions,Mr Ipogah,Journalist Against
AIDS,Peace Global satellite Communications ,LandGold Micro Finance ,National
Action Committee on AIDS,Notore,PZ,Coca-Cola,Oke-Aro Adiyan Pig Farms
,cooperatives and Thrift Societies,classified adverts amongst others.
It has also partnered a lot of marketing initiatives among
which includes but not limited to the following and they the Alternatives Power
Exhibitions by Folub Electricals services of Mr Bode Adefolu ,The Lions Club
Tree of 2017 ,Miss classique Nigeria 2017 and it has just being confirmed as
media partner to the 2020 Lagos Peace concert hosted by The Unique conceptz
Entertainment .
Instead of missing out totally on advertising it has also
partnered with some newspapers like the
Daily Times,The Daily Independent Newspapers so that classified adverts like
change of names revenues amongst other forms of public notice were not lost .
He has also handled special projects for the printing
industry and the alternative power sector .
The group has worked with well over 100 commercial
associates or partners since first opening its doors for trading in September
30th ,2005 culminating in a very rich rewarding but enduring
relationship with The United Nations that fetched the 2020 Nobel Peace
Prize as it has also being cleared since
2007 to produce the largest newspaper in page size by the Guinness Book of
World Records .
Key editorials since Paedia Express Tabloid Newspapers first
hit the market includes but not limited to the following :Paedia Express
declares state of emergency ,Yoruba Oba whose wives are lesbians,key
investigations into violence in Uromi in Edo State and the way the L.G.B.T.
community were being treated in The Niger Deltan region got a global attention
in 2017 as an NGO Based in France had presented it to the French Parliament in
Paris,France for a discourse on the hot topic considered a taboo in several
African societies.
A.I.O.Adeku has also spearheaded the medium to reporting the
Covid-19 pandemic ,The Ebola Virus situations .
In the course of circulation ,distribution and
marketing of his newspaper,Mr
Abdulmumini ireyi Adeku had taken his products to Abuja,the nation’s capital
and seat of power via an air shipment or courier .
He has also marketed and sold his newspaper products in the
hot Lagos traffic especially in and around areas like Allen Avenue in
Ikeja-Lagos, Nigeria,college Road in Ifako-Ijaiye ,Lagos,Nigeria…
He has also authored his products in about 12 different vendor stands in Lagos,Nigeria aside from the
direct aggressive marketing to consumers
at the domestic wing of the Muritala Mohammed International Airport in
Lagos,Nigeria ..
He has also circulated in Victoria Island,Lagos,Ikoyi in
Lagos,Nigeria on foot and motor bike in
the past .
A key investor is at the moment discussing with the group to
help it midwife and warehouse a sports newspaper in the mould of Complete
Sports in the local sports media market..
The group publishes every week on
Facebook,Twitter,Instagram,Google Plus,Web,Mobile and it’s available to speak
to consumers directly via its Whatsapp platform,with its official email is busy
to collect editorial material on a daily basis.
It’s digital library which is on its web gateway at www.enmpaediaexpress.blogspot.com
is considered a monument by those who know the news media sector very well
locally and globally as well…
The Newspaper and all of its sister associates in the
respective divisions will soon partner
with a United States based newspaper on a project targeted at helping to
firming up infrastructural depth over the course of the next two decades.
Due to Mr Abdulmumini ireyi Adeku ‘s rich vein of
professional experience as a career journalist ,top publications like the
African Custodian ,The National Crime Watch ,The Premier Newspaper tabloid ,The
Difference Newspapers, Horizon Express Newspapers, City Pride Magazine, Daily
Pride Newspapers ,Top Society Magazine, Weekend Trace Newspaper, Classique
magazine, National Mandate Newspapers ,Conquest Magazine ,New Name Newspapers
,New Name Magazine ,Fabulous Celebrity International Magazine ,Access weekly
journal ,The Business Week Newspapers just to name but very few have called him
up to help them to edit ,produce ,sell,market,brand,circulate and distribute
their products for a fee at one time or the other.
The company also ran a global streaming provider called
Skydecoder and an online broadcasting company called :GBNLIVE between 2005 till 2007 thus proving its multimedia credentials or heritage.
The wordsmith craftsman intends to resume the publication
of hard copy of Paedia Express tabloid
newspapers via an eight page format and then he will grow it to between 40 to
48 pages depending on the quality of advertising and sponsorships that the
market is able to give back to the firm .
2 key clients have already booked to pay for an advertising
and public relations based media space
as the newspaper makes its way into the local and the export markets again thus
suggesting a bright future for the premium product.
Just before the 2019
polls ,this medium despite not making any forms of profit but running on
huge losses gave out advertising space worth N2Billion to any political party
willing to support its Free Press agenda .
Activities towards returning the newspapers into the market
actually started in January,2020 but for the pandemic that strayed into initial
plans and projections
Note ::The picture is that of The Nation Newspapers company owned by the Agha Khan family who produce in Nairobi,Kenya,The Economic News Media Enterprises [E.N.M.]based in Nigeria had produced The First Voice Newspapers and the E.N.M.Business and Economy Newspapers from an integrated press hall like this called the DaaR Press and it was owned by High Chief Raymond Aleogho Dokpesi in between 2006 till 2008 and shortly after this the press firm closed down till date
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