"Don't Take Every Job": Olorisupergal Advises Influencers in New Episode of 'Influencer Marketing'
Good day,
Hope this mail meets you well.
This is an introduction to my Youtube series on Influencer
Marketing. This is the 4th episode. I'd appreciate if this content is
published on your prestigious platform.
Thank you.
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Following the official announcement of her YouTube series
‘Influencer Marketing’ a few weeks back, renowned blogger and social media
influencer Tosin Ajibade otherwise known as Olorisupergal has released a new
episode titled ‘Mistakes Influencers Make’ today.
The new episode will mark the third episode of the series
which has been described as insightful in regards to online marketing and
publicity for social media influencers.
In this episode, Tosin elucidates the most common mistakes
ignored by social media influencers when executing a new campaign or project.
The blogger goes on to highlight the importance of tailored contents when
offered a job as an influencer as it is imperative for your contents to
resonate or appeal with the interest of your audience or followers; based on
their demographics and psychographics.
Olorisupergal also indicates that not every job should be
considered as you should only take up jobs that align with the defined style
of your usual contents day in, day out. She also points out the importance of
exerting one’s creativity as an influencer when executing a new campaign;
owing to the fact that most brands don’t involve influencers in the creative
process of their marketing/campaign planning, and as such; it is up to you to
pervade your creativity in the execution in its entirety. She comments;
"Don't take every job you get. As an influencer, you know your brand
more than anyone, so if a brand comes to you, you need to ask yourself; will
this content connect with my followers?"
Other noteworthy points elucidated include communication
process of brands with influencers, projected output of campaigns, measuring
the reach, frequency, and impressions of your contents during a campaign,
among others
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