WHAT MAKES BRAND ADEKU,BRAND PAEDIA EXPRESS THICK
MR ADEKU THINKS OF THE NEXT STRATEGIES TO MOVE BUSINESS FORWARD AMIDST VERY TOUGH RIVALRY IN THE MEDIA
In terms of brand essence in the NIgerian,African and global press ,Paedia Express is on the same level with the best in the world of media but in terms of brand strength they do not have it and are still fighting to build a strong but vibrant infrastructural base.
Paedia Express does not have the people ,the liquid cash and infrastructural base as compared to the others it competes with on the local,African and global public Affairs.
Brand Abdulmumini Adeku is not less than 16 years in the media market but Brand Paedia Express Multimedia is just about 8 years altogether.
Brand Abdulmumini Adeku is richer in wealth than Brand Paedia Express Multimedia Group because it is the moving spirit behind press freedom in the global press and the documented facts and figures speak for themselves and even when Brand Paedia Express was not available to do business between 2009 till 2013,Brand Abdulmumini Adeku continued to fight against media repression both in Africa,Nigeria and even globally.
Brand Abdulmumini Adeku is emotional just like every other icon and this is why it separates his private life from his official duties and it does not discriminate in its reportage of events whether they are based on color,religion,sex or gender related as the case may be.
Brand Abdulmumini Adeku and Brand Paedia EXpress both speak brutal truth not minding whose axes is gored and this has helped in no small way at shoring up there equity and the way they are both perceived by the audience they are both communicating to at all times.
Brand Abdulmumini Adeku has being flourishing since 2002 when it reported the September 11 terror attacks via the Daily Times Newspapers ,Brand Adeku also broke the news that the 3rd Mainland Bridge was an engineering misfit in 2002 in the Business Times Newspapers ,then he helped Nigeria to search for a new Central Bank of Nigeria Governor who helped to reform the banks in 2004.
Brand Adeku also warned the sahelian of Africa on techniques they could use to combat flooding,hunger,poverty in a report titled :The Great Disaster.
So if you hear it very soon that Brand Aliko Dangote has suddenly surpassed Brand Abdulmumini ireyi Adeku and Brand Paedia Express just know that it is practically impossible as it does not follow the laws of Economics as while the Former pursued wealth via the amassing of liquid cash and fixed asset like tangible assets ,the latter pursued wealth via intangibles as Brand Dangote did not do much at helping his name and public image which was surely going to catch up with his fixed and tangible assets thus depleting his liquid reservoir and that was why it was widely reported that he lost money recently by the mainstream press but they did not tell the world why but this are the reasons ..
So in other words its now going to be a ding-dong affair as each time Brand Dangote increases ,Brand Adeku which is very rock solid will almost shoot up as well as intangibles are more powerful than either of fixed ,tangible and liquid assets or altogether.
Though in all forms of fairness to Brand Aliko Dangote ,it is the heaviest employer of labor in Nigeria after the Nigerian Federal Government and no form of analysis will erase this plain facts and so the goodwill from this should ordinarily mean something but the fact that Brand Abdulmumini Adeku and Brand Paedia Express have other areas that it is expected to dazzle in the future like a possible Nobel Prize,a Guinness Book of World Records placement ,Real Estate acquisitions ,parents heritage among others readily gives both Brand Adeku and Brand Paedia Express an edge over Brand Dangote.
However the success of Brand Dangote can also be cancelled out as it concerns its employment mileage when this is matched against his killing trucks on the average Nigerian road though it could be argued that he is not the driver of the trucks involved in such situations but for the brand man it is carrying the :Dangote brand names.
Brand Abdulmumini ireyi Adeku ,Brand Paedia Express are both just 16 years in the financial services market and the age behind the icon powering both is just 45 years old where -as Brand Aliko Dangote is about 60 years old and so it is an interesting proposition.
It is almost difficult to calculate an intangible asset but due to some stroke of divine intervention ,Paedia Express Consulting was able to use all documents available to it to prove a point and this is authoritative.
In its yearly ratings of the rich ,following in the traditions of Forbes,Fortune and Sunday Times Newspapers of London,United KIngdom ,it will not be ranking government officials ,politicians ,family members linked to them directly or indirectly and those who have acquired wealth through highly offensive ways even if they are very influential and popular in the eyes of the general public as it is wrong to encourage banditry.
Brand Nnamadi Kanu despite commanding a huge influence among the Igbos whose wealth stand at 45 trillion naira cannot be valued due to bloodshed in the course of his agitations unlike another leader of his people who fought in pre-colonial India for social equality :The late Mahatma Gandhi of India disagreed on principles but discouraged the acts of violence in agitations.
Though it could be argued that it was the Nigerian Army that killed innocent and unarmed protesters but investigations too have showed that his followers have retaliated without his standing against it and this has hurt his branding but not his influence .
Brands are not supposed to be physically violent though they can protest which is legal but not get involved in violence as that is bad for business,it was obvious that whoever were Kanu's communication strategists they did a lousy job.
Brands are not supposed to be violent in character no matter the level of provocation as a good name is worth more than silver and gold which is actually a true life adage and it is really real.
If you have a good name and some does anything to tarnish it and that same person is your best friend then you may have to visit a psychiatrist as it does not follow any rational thinking..
Brand Ralph Uwazurike should also command a lot of goodwill of Ndi Igbo's wealth in Nigeria and several sources had claimed that he had gotten as much as over N2billion in the course of his agitations but rather sadly he too cannot be ranked due to his inability to account for the money given to him by igbo groups globally though it is equally a public fact that he is not violent :Brands are supposed to be trust worthy at all times.
Brand Abdulmumini ireyi Adeku and Brand Paedia Express also stand shoulders very high in terms of value in that it is very fierce on team discipline .
For example,Brand Adeku once sacked a business development consultant working for him due to his drinking beer to stupor while on duty.
Though Brand Paedia Express cannot tell its workers how to conduct their private life but it is also irresponsible to be under the influence of alcohol while on duty.
Brand Adeku was accused of high handedness on the matter by sympathizers of the sacked consultant and a little over a year later the aide was found dead in his Lagos home and upon examination of his medical report doctors said he had died due to too much influence of alcohol.
Brand Adeku also communicated very well in the area of welfare and staff remuneration .
Interns who officially do not collect salaries were given things like food stuffs,clothings among other goodies so as to encourage them to work.
Workers and those that helped to get the Paedia Express brand project off the grounds are all con -founders in that they have shares in the company.
Then one of the interns was arrested by the police in very cloudy manner ,Brand Adeku had asked another intern to seek him out and this was done but when it turned out that the said intern had his hearts elsewhere rather than journalism ,he was eased out of the company:Pronto.
In the National Icon Category,Super Eagles of Nigeria remains NIgeria's number one public relations tool and therefore its number one brand.
Each time any Nigerian National Football team from the under 17 to under 21 to under 23 and the senior national teams are playing :whether male or female ,the entire nation standstill and are usually united when they bring the over 170 million people victory.
What should have being the second most vital brand in Nigeria is Globacom but is being linked to a past ruler will make it inappropriate .
Brand Abdulmumini ireyi Adeku and Brand Paedia EXpress despite its mileage have only held awards cremony once in 8 years of history unlike other media agencies that do that every year as a money making venture.
They probably do not know that when they give out awards they have conferred a lot of legitimacy on the recipient may be its because they do not understand branding .
BRAND ABDULMUNI IREYI ADEKU/BRAND PAEDIA EXPRESS FINANCIAL PROFILE:
1]Brand worth:18billion British Pounds Sterling
2]Endorsement in 8 years:N75 Million
3]Corporate Debt profile:N100,000
4]Personal Debt profile:N200,000
5]Revenues
2015/2016 :N70,000 ,After Tax:N70,000
2016/2017:N4.25Million,After Tax :N250,000
6]Fixed Assets:Over N30million
7]Expenditure in 8 years:N14million
8]sweat capital in 8 years:N900million
9]Losses in 8 years:N300million
Philanthropy:N1.04Billion
10]salaries and honorarium in the past four years:N5.5million.
11]Employees:16
12]Company brand name:Paedia Express Multimedia Group
13]Education:Bachelor of Agriculture,Ahmadu Bello University,Zaria
14]Auditors:Ideal Realtors and Financial Services LImited,Lagos,Nigeria
15]legal Advisors:Barrister Akintola Taiye Olaniyi
16]Company trading name:Grafix Communications Company
Address:News Office/War Room,
2 Thomas Salako Street,Ogba,Lagos,Nigeria.
17]Ideology: Believer in a culture of transparency, ethical values and corporate governance.
NOTE:
a]Salaries and honorarium paid for those in the firm since 2013 till date,that of 2005 till 2009 was not reflected.
b]out of N14million spent on expenditures in 8 years,just about N7million was direct raw cash as the remainder was theoretical money :money exchanged for services...
c]The amount of endorsement,most of it theoretical will have to be factored into the revenues for a complete breakdown of true profits and we have left this for the auditors to reconcile but it will not affect the networth of the founder of the company and the company itself..
d]when you look at the quality of money spent on philanthropy ,corporate social responsibility viz-a-viz revenues of the entire group:Mr Adeku has no choice than to beg President Muhammedu Buahri for a tax relief
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