Cannes announces
second edition of LIONS Live
0 0
Cannes
Lions has announced that a second edition of LIONS Live, taking place 19-23
October, will deliver a highly practical programme, designed to help impact careers,
transform business and drive progress through creativity.
Charlotte
Williams, VP Content, Cannes Lions, said that October’s programme was being
curated to “inspire, equip and empower people”. She added, “For our second
edition of LIONS Live, we are inviting leading practitioners and brands to
share rich insights and honest accounts of how the world’s best creative work
came to light. Our community always feeds back to us that they want to hear
more “behind the scenes” case studies on award-winning creative work so in
October we’ll be serving these up in the most practical way possible. ”
With a
specific daily focus, the programme will support the industry with a pragmatic
week of incisive learning and doing, along with practical, constructive advice.
This will include an insider’s view into exceptional creativity from Grand Prix
and Gold Lion-winning teams as they share the ‘how’ and ‘why’ behind some of
the most creative work in the world. Case studies confirmed include: BBDO’s
“You’re not you when you’re hungry”, RBK Communication/Doconomy’s “DO Black –
The carbon limit credit card”; VMLY&R Poland’s “The Last Ever Issue”; and
McCann Tel Aviv & IKEA’s “ThisAbles”.
Daily
areas of focus will include: Culture & Leadership; Creative Effectiveness;
and Capabilities and Processes; as well as two days of “Behind the Scenes” Case
Studies. Global legends will wrap-up each day with practical takeaways on how
they would apply what they’ve learnt.
Simon
Cook, Managing Director, Cannes Lions, said: “LIONS Live was born out of our
desire to support our global community during challenging times and we were
overwhelmed by the response in June, with around 70,000 individuals registered
from 145 countries. Looking ahead, our community has told us they would like to
learn more about how they can use creativity to create an immediate impact
across businesses and careers. In October we will provide access to some of the
most awarded individuals in the world and arm our audience with the tools they
need to drive progress through creativity in the here and now.”
In
addition to the digital pass for Cannes Lions each June, launched in 2017,
LIONS Live will happen twice a year – in October and March. Each edition will
be curated around the current landscape and the collective issues facing the
creative community at that given time. Cook added, “Our goal with LIONS Live is
to deliver genuine value and support to the global industry throughout the year
and to provide a space where anyone who believes in the power of creativity can
come to be supported across every step of their creative journey.”
The next
edition of LIONS Live will run from 19-23 October and will be available for
free to everyone, everywhere. The content from June’s edition is currently
available on demand via the LIONS Live platform.
No comments:
Post a Comment