Friday, 17 March 2017

COKE ALLAY FEARS OVER TOXICITY IN BRANDS



COKE ALLAY FEARS OVER TOXICITY IN BRANDS
COKE FACES A SERIOUS CRISIS IN CONFIDENCE FROM THE CONSUMING MARKET AT THE MOMENTImage result for coca cola production in nigeria

Nigerian bottling company (NBC) has allayed concerns over benzoic and ascorbic acids as ingredients in Fanta and Sprite.
The report on the safety of the soft drinks, had gone viral after a Lagos High Court had ordered National Agency for Food and Drug Administration and Control (NAFDAC), to mandate NBC to include a warning on its bottles of Fanta and Sprite that its contents cannot be taken with Vitamin C as it might become poisonous.
In the judgement delivered on February 15, 2017 in a suit involving Fijabi Adebo Holdings Limited & Dr. Emmanuel Fijabi Adebo v. Nigerian Bottling Company Limited (NBC) & NAFDAC, the Lagos High Court dismissed all claims against NBC and held that the company had not breached its duty of care to consumers and that there was no proven case of negligence against it.
NBC in a statement released to the press assured consumers and members of the public on its commitment on quality, safety and customer satisfaction, stating that its soft drinks are good for consumption.
“Whilst we do not wish to delve into the details of the case or the merits of the court order by this medium, we find it imperative in the interest of consumers and members of the public to make the following clarifications:
“Both benzoic acid and ascorbic acid (Vitamin C) are ingredients approved by international food safety regulators and used in many food and beverage products around the world.
“These two ingredients are also used in combination in some of these products within levels which may differ from one country to another as approved by the respective national food and drug regulators and in line with the range prescribed by CODEX,.
“The permissible ingredient levels set by countries for their food and beverage products are influenced by a number of factors such as climate, an example being the UK, a temperate region, requiring lower preservative levels unlike tropical countries.” the statement reads.
The company stressed that the benzoic and ascorbic acid levels in Fanta and Sprite compliance with the levels approved by all relevant national regulators and the international level set by CODEX.
“Given the fact that the benzoic and ascorbic acid levels in Fanta as well as the benzoic acid level in Sprite produced and sold by NBC in Nigeria are in compliance with the levels approved by all relevant national regulators and the international level set by CODEX, there is no truth in the report that these products would become poisonous if consumed alongside Vitamin C.
“The wrong perception emanating from the media reports that our Fanta and Sprite beverages which are fully compliant with all national and international food quality and safety standards are unsafe, simply because their levels of Benzoic acid were not within the UK standards, is not only unfounded but also undermines the entire food and beverage industry in Nigeria which is regulated by the same ingredient levels approved by NAFDAC and other regulatory bodies for the country.” the company disclosed.

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