Consumers Applaud Maltina’s NSN Endorsement

Consumers Applaud Maltina’s NSN Endorsement

 

MALTINA IN SHARP VIEW

Weeks after the Nutrition Society of Nigeria (NSN), the foremost nutrition body in the country endorsed Maltina, a premium malt brand from the stable of Nigerian Breweries Plc, consumers of the leading brand have lauded the move as well deserving of a legacy brand that has left its mark in the sand of time. They commended the NSN for stamping its seal of quality on the brand.

Olanrewaju Ojo, field sales executive with one of the telecommunication company expressed his satisfaction with the endorsement saying ‘NSN certification of Maltina is to affirm the product’s quality as well as the consistent satisfaction the brand has offered its consumers over the years. “As a sales representative, I have witnessed that Maltina has one of, if not, the greatest presence in the market within its category. The fact that it is the first and only malt drink in PET bottle gives it an edge and unassailable lead that competitors may not be able to bridge.”

Another consumer Seun Babayemi, a teacher witha private school in Lagos said Maltina’ certification cannot be far from the nourishment it has provided for Nigerians. “I am an ardent consumer of Maltina. Apart from drinking the product, I identify it with the things it does in the society. As a teacher, I cannot fail to notice the Maltina Teacher Award which was launched recently.I will continue to patronise the brand because of these strides.” He added.

Cynthia Chukwu, a student of University of Lagos commented that Maltina is a healthy malt drink that aligns with nourishment and the NSN endorsement is an attestation to the brand’ nourishment claim. “As a student, I know that the NSN will not endorse any brand without undertaking due diligence. For Maltina to have been endorsed means that it must have passed some critical tests. No doubt, it deserved to be so honoured.”

Uwaila George, a Sports betting entrepreneur, said he has a habit of looking at nutritional content of any drink he takes and Maltina passes his test. “Unlike most consumers, I have this habit of looking at the health benefits of the drinks I take.It was in the process of looking at the vitamin content of the brand that I discovered it has calcium. No malt drink has calcium.I like it because the quality is great and it’s quite affordable.  The taste is refreshing always and the new 33cl PET bottle is a clincher.”

Speaking during the presentation ceremony, Vice-President of the Nutrition Society of Nigeria, Dr. BartholomewBrai,praised Maltina for the nutrient-rich product. Dr. Brai who doubles as the Chairman of the Scientific and Technical Committee of the Society, said: “Nigerian Breweries approached us because they were confident of the quality of the products they offer. And then we subjected them to rigorous examinations and laboratory analysis to ascertain the product claims. At the end of the process, we were convinced that what Maltina claims are the same with our results.

“As Chairman of the Scientific and Technical Committee of the Nutrition Society of Nigeria, I can say boldly that, aside its numerous nutritional benefits, Maltina is rich in calcium and vitamin A. These are key strong points of the product.”Dr. Brai pointed out that the society is proud to be associated with the Maltina brand due to its richness and vitality for healthy living.

Receiving the endorsement certification behalf of the company, Senior Brand Manager, Maltina, Mr. Adewole Adedeji,said the endorsement is very important to the brand because it’s an attestation to the claim of complete richness. He added that the endorsement was a further validation that the product claims are based on verifiable proofs and testament to the highly beneficial constituents of the Maltina brand which is also the only malt drink in Nigeria that is calcium-enriched, a key nutrient needed for the development of healthy bones and teeth, normal blood clotting, and peak performance of the nervous system.

Speaking further on the impact of the endorsement, Adedeji said: “Anybody can claim to be anything. But when respected bodies like the Nutrition Society of Nigeria go out of their way to formally endorse a brand, then it means your claims are valid and immensely beneficial to the consumers. That way, value propositions are based on actual product truths.”

Corroborating Dr. Brai, he noted that the endorsement did not come on a platter of gold, adding that the drink was subjected to series of laboratory tests, physical inspection of the brewery to ascertain the hygiene conditions of the brewing process to ensure that global best practices are carefully observed.

As a result of its proven quality and refreshing richness, Maltina - which is the first locally produced Malt Drink in Nigeria – is now the only Malt Drink endorsed by the NSN.

However, Maltina is taking the nutritional challenge head-on hence the fortification of the drink with essential nutrients. For instance, Maltina is heavily fortified with diverse vitamins and nutrients needed by the human body. Vitamin A, a regular ingredient is a fat soluble vitamin, which is essential for normal growth, vision, immune responses and cell differentiation. It has vitamin A levels in the range of 40.99-49.51mg/l/. Studies have shown that over 34-69% of childhood blindness in Nigeria is caused by corneal opacity, which results mainly from interplay of vitamin A deficiency.

Vitamin C, another ingredient is a powerful water soluble antioxidant that boosts the immune system and helps prevent cancer and heart disease. When there is a shortage of Vitamin C, various problems can arise. Although scurvy is the only disease clinically treated with the Vitamin, a shortage of it may result in haemorrhages under the skin and a tendency to bruise easily, poor wound healing, soft and spongy bleeding gums and loose teeth.

Since it hit the Nigerian market in 1976,Maltina has consistently been telling a compelling and refreshing story of the happiness and complete richness that is inspired by sharing Maltina with friends and loved ones.