UK advertising spending records 1.3% growth in Q1 2017

UK advertising spending records 1.3% growth in Q1 2017

 

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published.
Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. However, TV ad expenditure is forecast to recover in 2018 with 2.5% growth.
Digital formats performed well across the board, up 25.4% for national newsbrands, 8.1% for radio, 7.2% for broadcaster video-on-demand and 27.6% for out-of-home. Cinema recorded an outstanding quarter, growing 27.6% year-on-year in Q1.
Ad spend growth continues to be driven by internet (+10.1% year-on-year), which includes digital revenues for newsbrands, magazine brands, TV and radio broadcasters. Within this, spend on mobile formats (+36.2%) was particularly strong during the first quarter. One in four pounds spent on advertising in the UK now goes towards search.
Stephen Woodford, Chief Executive at the Advertising Association said:  “As business sentiment suffers, it’s no surprise to see ad-spend come under pressure – but the market overall remains resilient. Beyond these numbers, our sector is a huge source of inward investment and exports and should be a priority for Government as we focus on business beyond Brexit.”
James McDonald, Senior Data Analyst at WARC commented: “The latest data show that large retailers – particularly supermarkets – and major food brands reined in their TV spending by 25% during the first three months of 2017, instead committing to cutting prices on the shelves as household expenditure wanes.
“Higher inflation and slow wage growth has put a squeeze on consumer spending, while business confidence has weakened following the unexpected and indecisive general election result in May. These underlying stresses have resulted in a downgrade to our full-year expectations for UK ad market growth, almost all of which will come from digital formats.”
The Advertising Association/WARC Expenditure Report is the definitive measure of advertising activity in the UK. It is the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying on estimated or modelled data.
The full year outlook for 2017 has been downgraded by -0.5pp to 2% growth, but is forecast to recover by 2018 at 2.6% growth, driven by the men’s football World Cup and a likely improvement in certainty around the terms of Brexit.
NOTE:EXTRACTED BY PAEDIA EXPRESS FROM MARKETING EDGE,NIGERIA'S TOP MARKETING MIX JOURNAL

EDITORIAL :HATE SPEECH[S]:MATTERS ARISING

 EDITORIAL :HATE SPEECH[S]:MATTERS ARISING 

ALHAJI LAI MOHAMMED IS NIGERIA'S INFORMATION MINISTER AND HE NOW HAS A TOUGH JOB TO HEAL A DEEPLY DIVIDED NATION

One of the greatest opponents of hate speeches today in Nigeria has surprisingly got to be one of the people that actually helped to invent the social vice and took it to a pride of place in our national life :Alhaji Lai Mohammed,the Nigerian Minister for Information, Federal Republic of Nigeria.

He even has a professorial chair in this when he was the key propagandist for the now defunct Action Congress of Nigeria which later collapsed with others to form the All Progressives Congress[A.P.C.]

So good was he at this trade that he is one of the major reasons why today Buhari and not Jonathan is the President of the Nigerian nation.

The end they say justify the means ,it did not matter if his own statements affected any one then so long as in the end his political associates got their hold on political power.

Whether at press conferences ,seminars, workshops ,public exhibitions ,the man is seen campaigning seriously against hate speeches.

However analysts see this  new form of propaganda by the Buhari regime as self serving ,every  man born by a woman is a political animal with lists of needs and with desires and naturally once this are not met  then they have the rights to complain to air their views and even critical as the case may be so that who- ever is denying them will give  them what they truly deserve.

All over the world criticisms now branded hate speeches by the highly twisted Nigerian elites   is the tool or weapon used by the man on the streets to checkmate bad leadership as otherwise violence can happen where the people cannot freely air their opinions.

The likes of Alhaji Lai Mohammed should know that Nigeria like every democracy is not a nation in isolation and as such  what he calls hate speeches will not stop in as much as the leadership refuses to do what is right for its citizens at all times.

If a man's family was wiped away during the civil war,does Alhaji Lai Mohammed expects such a  man to have a tea party when he is talking to government officials when the issue is on restructuring or likely secession.

If a man lost his entire family and wealth to Boko Haram and the Fulani Herdsmen crisis does Alhaji Lai Mohammed expects such a man to feel good?

Instead of campaigning against hate speeches ,Alhaji Lai Mohammed should to the best of our knowledge devote his valuable time to telling his associates to stop stealing from the people's purse.

He should tell them to do what they have promised upon been elected to office by the people and where they cannot humanly meet up with some of their promises they should give reasons to this effect at all times.

It is only in Nigeria that the elected state official think that the people are his or her slave, otherwise power actually belongs to the people and not the other way round.

Alhaji Lai Mohammed will be treated well by history and even Paedia Express Multimedia Group in Lagos,Nigeria if he looks at issues on the front burner  of Nigerian politics dispassionately ..

While his campaigns on hate speeches is a good one but his approach is rather wrong ,he should rather direct his pleas to his associates and his colleagues to stop bribing journalists so that they can do a good job .

We do not have anything against Alhaji Lai Mohammed as a human being even though we once had a spat with him for lacking in integrity but we pray and do hope that he will do a good job on his latest assignment.

COPIED TO THE FOLLOWING MEDIA PUBLICS:
1]Amnesty International

2]International Federation of Human Rights

3]Human Rights Watch

4]Article 19

5]Committee to Protect Journalists

6]Index on Censorship

7]International Federation of Journalists

8]World Association of Newspapers

9]International Pen

10]International Press Institute

11]Reporters Without Borders

12]World Press Freedom Committee

13]United Nations  office for Liaison with NGOs

14]United Nations Human Rights Centre

15]The International Committee of the

 Red Cross and Red Crescent

16]Office of the United Nations

 High Commissioner for Refugees

17]Human Rights Internet.

18]International Service for Human Rights

19]UNESCO-IPDC[International Program me

 for the Development of Communications]

NATIONAL SECURITY:ZAHRA BUHARI'S TWITTER POST IGNITED PAEDA EXPRESS INQUEST ON PRESIDENT

NATIONAL SECURITY:ZAHRA BUHARI'S TWITTER POST

 IGNITED PAEDA EXPRESS INQUEST ON PRESIDENT

BY ABDULMUMINI ADEKU.. 

MRS ZAHRA BUHARI-INDIMI IS ONE OF THE SEVERAL BEAUTIFUL AND ADORABLE DAUGTHERS OF PRESIDENT BUHARI

The News office Desk of Paedia Express Multimedia Group in Lagos,Nigeria can now reveal that an anti-Christian tweet credited to Mrs Zahra Buhari-Indimi was what informed a recent reportage titled:May Day:Muhammadu Buhari is a security threat.

Sometimes in between last year and the early part of this year,this reporter was showed a twitter feed in which Zahra Buhari-Indimi ,one of the daughters of the incumbent Nigerian President now married is strongly believed to have made an anti-christain remark as it concerned the war against terror in the North Eastern part of Nigeria.

Zahra had declared  in the post on twitter that if Christians in the North East do not accept Islam at all cost then they will continue to die.

This reporter was shocked about this reckless and insensitive statement coming from a member of the first family and his reportorial instincts concluded that Zahra's statements or opinion even though independent superficially must have been formed due to what her own immediate family members have been saying or doing indoors as regards people of other faiths while pretending outside for political reasons.

This reporter knew if he had reported the issue almost instantly it may be denied  and so he waited patiently for a semblance of such a situation again and this soon presented itself.

Hence ,When President Muhammadu Buhari who also doubles as the Commander-in-Chief of the Armed Forces of his nation started lying under oath which he ironically swore an allegiance to upon been sworn into office  by telling Nigerians half truth and in some   cases out right falsehoods,Paedia Express went after him without sparing him .

This issue formed one of the fulcrum  upon which this reporter had wanted to see Buhari privately outside of official records but was denied at the time.

In a related issue,couple of years ago,a fellow professional had told this reporter that he was at the Sokoto event in which the current President had made a  pro-sharia statement which caused a lot of people outside of the core North to regard him as an extremist and the source  who is a Muslim like the Daura born politician though of the Yoruba stock affirmed that the statements credited to Buhari at the event were actually made by him but he quickly added that the statements were made because the military strategist wanted to play politics due to his immediate environment and did not know that it will be taken in a wider perspective and twisted by political rivals at the time.

LOCAL POLLS: NIGERIA TILTS TO A ONE PARTY STATE

LOCAL POLLS: NIGERIA TILTS TO A ONE PARTY STATE

BY ABDULMUMINI ADEKUelectorates here protests robbery here in Lagos at the level of irregularities over the Lagos local polls witnessed at the polls

Although recognized all over the world as a multi -party democratic society, Nigeria is tilting towards a one party state in real terms.

Investigations by The News office Desk of Paedia Express Multimedia Group in Lagos,Nigeria on the local polls conducted through-out Lagos state in Nigeria by the independent electoral commission in the states shows that only 5 political party were seen on the ballot papers in a particular ward at Ajilete area in Ifako-ijaiye and they were those of the Peoples Democratic Party[P.D.P],All Progressives Congress[A.P.C]Labor Party ,Alliance For Democracy and the Accord Party.

It was observed that there was a general feeling of apathy from the voters as they claimed that their votes was not going to count eventually hence they did not need to bother themselves in any way as the results had being pre-determined by the ruling party,A.P.C

A source who has been involved in grass roots politics revealed to this reporter that he was sure that the irregularities of the past in terms of voting still ruled the airwaves.

According to him,any of the favored candidates will have to work out a huge tranche of cash ranging from N500 million to N2Billion to settle the top officials of the state electoral agencies in line with the tradition in each election.

He showed this reporter at least 18 big buses which he claimed that the favored party would have smuggled in a lot of thugs to cause possible mayhem in any polling booth they discover they were not making any form of positive progress.

This reporter went to at least six different polling booths on the day of the local government polls with the rains falling at intervals..

It was also gathered that the PDP chieftain,Chief Olabode George gave out at least N10,000 to each ward throughout the state for officials to use to mobilize themselves for the local polls,however it was not immediately possible for this reporter as at press time to confirm whether the cash was collected by P.D.P or Labor Party officials as the latter were strongly believed to have a working agreement and alliance with the latter as at press time for the local polls throughout the state.

ARSENAL CONFIRMS PAEDIA EXPRESS REPORT ON LACAZETTE BY ABDULMUMINI ADEKU

ARSENAL CONFIRMS PAEDIA EXPRESS REPORT ON LACAZETTE

BY ABDULMUMINI ADEKUWILL JACK WILSHERE STAY AFTER ALL WITH NEWS SAYING HE COULD BE ON HIS WAY TO SAMPDDORIA GENOA IN ITALY

With the pre season games coming to an end soon,Arsenal Football Club of London,England  were put to the swords recently by fellow Londoners ,Chelsea in a Three nil affair  with Belgian Forward Michy Batshauyi scoring a brace and the Brazilian Forward :Alexandre Lacazette whom his backers had gone to press recently to sing praise of his efforts against F.C. Sydney  after receiving  a pass from Alex Iwobi failed to shine this time around due to what analysts felt was a far better and technically sound opposition unlike the poor aussies.

It would be recalled that this reporter had written a report recently titled :Arsenal needs a Talisman ,not Lacazette .

An angry fan while lamenting the game wondered why Arsenal for all the reasons in the whole world brought a cassette instead of a compact disc,higher definition or a DVD kind of player ,a derogatory remark mocking Arsene Wenger for the acquisition of the French man From Lyon.

Paedia Express had declared that what Arsenal needed now at this time was a football wizard in the mould of Messi or Cristiano Ronaldo and not some average player aspiring to use the brand to climb up.