By Abdulmumini Adeku
A new cocoa drink simply called Moor produced by Multi-Trex
Integrated Foods plc could serve as a major threat t the existing brands in the
beverage drink market I Nigeria.
In an exclusive interview with Paedia Express in
Lagos,Nigeria during a field activation ,Theresa Emako said that they were
actually the firm that sells the raw cocoa that helped to keep Cadbury and
Nestles product portfolio in the market place.
She insisted that for long they were the kingmakers that
were not known by the consumers due to so many other activities that they were
involved in along the agricultural business value chain.
Paedia Express was offered a drink from the samples for
marketing and it was discovered that there was no need to add milk or sugar
when the beverage drink is mixed for breakfast.
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