NESCAFÉ is launching today a
youth entrepreneurship support initiative across the Central and West Africa
Region.
NESCAFÉ is a brand associated
with alertness, youthfulness and vitality. Young people are rich with ideas and
prospects for socio-economic transformation. They are changing the status quo,
overturning conventions and bustling with creativity and youthful exuberance.
Through a tour which has been
named the “#GetstartedAfrica” Tour, the dreams and aspirations of young people
will be collected. NESCAFÉ will help these youngsters to get started to set
things into motion through this social media- driven brand marketing
initiative. One dream with the “most likes” will be shortlisted by consumers
through a survey on the NESCAFÉ Facebook page.
Engaging Young People
through Social Media for Social Transformation and Development
The project is targeting young
people aged 18-28 years old. The truck will travel across main cities in the
region and will collect the dreams/projects and aspirations of the youth.
NESCAFÉ will post online the
collected projects during the initiative and will, at the end of the tour,
invite fans to vote for the dream project they would like to make come true.
With designated bus stops, fans on Facebook can direct the truck movement with
their likes and comments so as to create engagement towards a worthy cause of
unearthing dreams and aspirations. The Total Travel distance is 7,672 Km (+/-
300 Km) for the whole Central & West Africa Region.
Ghana leads the way in the
tour towards unearthing dreams
Ghana is the first country in the region to start the tour
today 18th March 2014.
With an event to mark the official rolling of the truck wheels for NESCAFÉ
goodness, NESCAFÉ Breakfast in cold and hot cups will be served on the campus
of the University of Ghana. A similar programme will be held on major campuses
throughout Ghana and in other tertiary institutions across the Central &
West Africa Region.
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