THE PREMIER NEWS PROFILE!!!
HURRAY!!!THE PREMIER NEWS TABLOID IS 10 YEARS
BY ABDULMUMINI ADEKU.
With profound gratitude to the will of Almighty God ,The
Premier News tabloid today marks 10 years of glorious period of doing business in Nigeria.
In all of those years ,the brand like every corporate entity
has seen the wear and tear of commercial life but despite this has survived the
winds or storms of life even to the
delight of those that did not give the brand a chance in the market in the first
place.
At inception 7 like -minded young men or so they seems,
dared to dream but till date only one or
two of them have remained true to the
visions and missions of the brand thus defying the odds of turning the brand
into a dinosaur.
Due to the economic meltdown of recent years ,The Premier
Newspaper disappeared from the Monday
consuming menu of several blue chips, public sector offices ,diplomatic
missions, high net worth individuals and even the ordinary Nigerian as the brand
went into a period of brand re-engineering after a period of downsizing and restructuring
which started about this same time in 2017
and is still on-going even as at press time.
However at this period , the web portal of the brand:www.thepremernews.com
and its associated platforms on social
media via Twitter,Facebook,Instagram and
Whatsapp remained very active to the
delight of all on social media and even on the internet
The paper has performed brilliantly in virtually all the six
geo-political zones of the nation where it is a hot cake depending on the
quality of content every week.
It is also read as the tabloid of choice in Nigeria by those in the Diaspora especially the strong
Nigerian community in the United
Kingdom..
At least a sum of N400 million has being invested in the
brand till date, though the net worth of the brand has not being carefully
evaluated as at press time but it is safe to say that this should be in several
billions of naira ..
Top members of the alumni of the brand have since moved on
to greater responsibilities in various spheres of human Endeavour..
It has such crispy pages as cover report, news, crime, business,
motoring, brands and marketing, editorial, sports, health ,millionaires
mindset, Gist palace ,Health amongst several others …
It has produced for
printing and publication at 32 pages and as much as 48 pages depending on
advertising ,branding and supplement..
Though the paper is seen by some sections of the reading
public as a scandal sheet but the brand prides itself as a brand with a mission
to help Nigeria positively as far as nation building is concerned.
While exposing the
rot in the general public ,we will use our medium to offer or proffer solutions
to contemporary issues as it concerns Nigeria.
Launched in June,2009,the brand upon gracing the vendor
stands put at peak period 22,000 copies into the market nationwide in Nigeria
as consumers fell in love with the title on traffic.
In terms of the brand’s profile on social media,it has 1,098
followers on twitter while following 1,059 people on the same media network, on
Facebook it has 2,949 friends and its instagram account which has being on but
not active will soon get a lift and so is the Whatsapp accounts on smart phone
telephony platform..
When it was launched it was listed among Nigeria’s top 20
print news brand irrespective of
whether it was a newspaper or a news
magazine because of its blazing news content quality whether general or otherwise
by a lot of media critic .it was soon to rival The Sun Newspapers of the Mike
Awoyinfa and the late Dimgba Igwe as the news tabloid of choice for readers in
the classical tabloid news genre.
It has such big clients like the First Bank,UBA,Central Bank of Nigeria,Zenith
Bank,Globacom,Zillion I.C.T.Glory Garden Real Estates, Labor Party ,Action
Congress of Nigeria[A.C.N.]amongst several others and sill maintains a strong
synergy with all of this clients and many more.
The award winning brand is known for its breaking news and as it hits the vendor stands with a
bang shortly it promises not to disappoint the reading public in Nigeria and
beyond .
The Premier News tabloid was voted the best newspaper in the
tabloid category at the 2011 Business Studies Association of Lagos State
Polytechnic Awards, it was also voted the best newspapers in investigations at
the 2012 City Pride Media Awards.
It has won several more accolades for its noble
contributions to nationhood and humanity , but this are all too numerous to be
mentioned.
The brand has at
least a dozen people on its employ with several consultants at its beck and
call at any time.
As you read this , we welcome you to a new lease of life
with The Premier news tabloid as it hits the vendor stands with a bang shortly
as it promises not to disappoint the consumers or the reading public.
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