PAEDIA EXPRESS TABLOID NEWSPAPER HITS MARKET
BY ABDULMUMINI ADEKU,NOBEL LAUREATE
The preview edition of the now resuscitated ,Paedia Express Tabloid Newspapers arrived the vendor stands for the first time in three years on the 15th of December,2020.
While speaking to The News office Desk of the E.N.M.Paedia Express Multimedia Group of Lagos,Nigeria ‘s Founder ,Mr Abdulmumini ireyi Adeku ,a member of the Ogba chapter of the Lagos state newspapers vendors Association ,Mr Olatunji Alaba promised to give the tabloid newspapers all the encouragement that it needed and desires to survive the heat in the market.
In his response, Mr A.I.O.Adeku told the vendor that his outfit will soon be organizing a sales ,brands and marketing conference for newspaper vendors in the various strategic market in the country so as to help them to broaden their professional knowledge in order to boost the sales of their products considering the shrinking nature of newspapers in today’s consumers world .
Mr Adeku later took the new look newspaper for professional perusing as Mr Jack Amaso ,an Editorial and Policy Board member of the company and a lecturer at The Nigerian Institute of Journalism [N.I.J.].Ogba ,Lagos,Nigeria praised the publishers never giving up attitude in entrepreneurship.
A quick brands and marketing session organized by the newspapers Special Adviser and Brand consultant , Madam Jane Osamor who was on hand to do a proper critic of the initially produced preview copies of the tabloid newspaper professionally without mincing words.
Madam Osamor ,The Publisher of the wave making ,Fabulous Celebrity International Magazine in Lagos,Nigeria insisted that due to the current trends in the market place as occasioned by forces beyond the immediate control of all the price of the tabloid newspaper should be put at N500:00 and not the N200.00 that was written on the preview edition now in the market.
She gave at least 17 marketing tips to the Publisher of the E.N.M.Paedia Express newspapers in the hour long marketing master class put together to help the activation of the premium product which has being out of the market for three years.
In the new look,Paedia Express Newspapers now circulating in the market place ,production and printing will be done by either using web offset machines,cord machines and digital imaging with the aid of meeting the tastes of consumers who may wish to read the print edition of the brand via a newsprint ,bond paper and the likes.
A critical look at the preview copy of the newspaper which is its 7th edition and the 8 edition in the press as at the time of filing will show a lot of upgrade in its content ,composition and general graphics.
Paedia Express Tabloid differs from the traditional newspapers in that it incorporates bold pictures ,screamers ,hard sell and soft sell components in one accord while not setting out to be a scandal sheet it will offer alternative to readers of award winning investigative journalism piece.
It will also play with words on its headlines while at the same time will make pictures speak for themselves with a life of their own thus allowing the consumers to interpret the news on their own without been offered any help.
Business,Brand Report and a lot of Sports News have being introduced in the 8th edition as the newspaper searches for a place in the market.
Advertisers are beginning to warm up to the re launched newspaper with at least six companies either buying a media space or holding the outfit with a promise to give it a serious look in their budget in the months ahead.
The preview edition of the newspapers will be distributed among Media Non -governmental organizations researchers ,libraries ,students and teachers of communications for study purposes only ..
However,the following edition after that will have its 16 paged well designed layout made available to all classes of people in the consuming market.
There are plans by the newspaper in reportorial activities when -ever there was a global and national state of emergency due to disease outbreak , fire ,flooding and other forms of natural disasters .
Citizen reportage will also be encouraged by the newspaper in situations like the conduct of a general election and a referendum on any aspect of human endeavor .
From the creation of a frame ,repositioning of mast head ,tinkering with colored outlook of the preview edition ,usage of hard cover ,increment in pricing ,additional pages after preview,interview of top personalities,topical ideas,branding and general business news and sports express.
The new look Paedia Express Tabloid Newspaper will make a readers delight.
Meanwhile ,The Editorial and Advisory Board of the company has confirmed and announced that Madam Jane Osamor will now be the De facto Brand consultant and Special Adviser to the newspaper and other divisions in the entire group of about 25 divisions as the product tries to fight for its place in the market.
A brands and advertising top executive of about 2 and a half decade ,Madam Osamor has criss -crossed
The entire length and breath of the Nigerian press with her wide experience in marketing ,news magazines and newspaper management standing her out of the pack.
It was no surprise that after cutting her teeth at Hints Magazine ,she passed through the likes of Top Celebrities before finally berthing at The Premier Newspapers of Lagos,Nigeria as The Advertising Manager in 2011.
She will later resign her job to float the now wave making ,Fabulous International Celebrity Magazine.
Mr A.I.O.Adeku will also understudy the experience of Mr Jason Douglas Lewis,Publisher of The Los Angeles Standard Newspapers, who had started publishing in 2016 as he comes back into the market 3 years after leaving same,ditto,Protho Alo Newspapers of Dhaka in Bangladesh ‘s Mr Matiur Rahman and that of Jane Osamor of Fabulous Celebrity International Magazine.
At the Oloruntobi Bookshops along the Olufemi Ajayi street off college Road in Ifako –Ijaiye ,Lagos,Nigeria ,the Proprietor told the Publisher of the new newspaper that aside from collecting to stock for the consumers to buy he will be making arrangement to stock via personal subscription.
The Publishers of Global Times Magazine,Mr Tunde Bello and Publisher of the City Pride Journal ,Mr Joshua Uloko both praised Mr A.I.O.Adeku’s doggedness in bringing back the tabloid newspaper into the market place again and wished the company very well into the future.
The registrar of the Nigerian Institute of Journalism .Mrs Patricia Kalesanwo while welcoming the newspaper back into the market said that the school will be willing to partner with the company so long as it will be that the synergy is targeted at adding value to the growth of their students .
On the 17th of December,2017,Sports Express ,one of the newspaper inserts or the sports desk was invited to be part of a scheduled press conference for the new year by a Nigerian Football Club thus showing the buzz the product was generating in the market already despite being young.
Mr A.I.O.Adeku has since launched a year- long virtual launching and donation campaign aimed at fund raising for the newspaper company towards its smooth take off via his Whatsapp platform
No comments:
Post a Comment