T-R-I-P-L-E S-H-U-F-F-L-E!
NIGERIAN BREWERIES BEGINS STUDY OF THREE DIFFERENT PRODUCTS
BY ABDULMUMINI ADEKU.
paedia express multimedia can reveal exclusively that this beer with others like Coors Light,Heinken may soon be launched into the Nigerian market.
The management and
board of the Nigeria Breweries Plc has begun an intensive market research study
of three different mega brands in the brewing industry globally.
Checks by Paedia Express Multimedia ‘s News Office Desk
shows that A.C.Nelson ,a market reaserch outfit has been mandated by the
foremost brewer to conduct studies on consumer behavior on Coors Light,Cobra
Beer and Heineken Lager Beer.
On the 30 of May,2015,this reporter was invited exclusively
by A.C.Nelson Market Research to its study sessions at Abacta Hall in Adeshina Bus
Stop around Ajayi Road in Ogba Area of Lagos .
At the market
research sessions proper where about nine different hurriedly made tents were
put in place for the respondents ,there were different questionnaires put in
place based on different parameters .
Questions like why a
respondent likes a beer,what prices should be fixed when two of the products
like Coors Light and Cobra are launched into the market to join Heineken beer, will
consumers buy the brands if they see them on the shelf ,.does the brands fulfill
the dreams of what consumers think a good beer should be like among other questions were posed to the
respondents.
It was exclusively gathered that arrangements were in top
gear to launch the Indian made brew ,Cobra and the Icy Cold American lager
beer,Coors Light into the local Nigerian market by Nigerian Brewreies Plc.
It was revealed exclusively to the News Office Desk of
Paedia Express Multimedia by A.C Nelson market research officials during the
sampling or tasting sessions of the three mega brands that aside from Heineken
Beer ,both Coors Light and Cobra Beer had never been officially launched into
the Nigerian market before.
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