Wednesday, 3 June 2015

NIGERIAN BREWERIES BEGINS STUDY OF THREE DIFFERENT PRODUCTS BY ABDULMUMINI ADEKU.



T-R-I-P-L-E S-H-U-F-F-L-E!

NIGERIAN BREWERIES BEGINS STUDY OF THREE DIFFERENT PRODUCTS
BY ABDULMUMINI ADEKU.

paedia express multimedia can reveal exclusively that this beer with others like Coors Light,Heinken may soon be launched into the Nigerian market.The authentic beer taste of India - now available in Bulgaria!
The management  and board of the Nigeria Breweries Plc has begun an intensive market research study of three different mega brands in the brewing industry globally.
Checks by Paedia Express Multimedia ‘s News Office Desk shows that A.C.Nelson ,a market reaserch outfit has been mandated by the foremost brewer to conduct studies on consumer behavior on Coors Light,Cobra Beer and Heineken Lager Beer.
On the 30 of May,2015,this reporter was invited exclusively by A.C.Nelson Market Research to its study sessions at Abacta Hall in Adeshina Bus Stop around Ajayi Road in Ogba Area of Lagos .
At  the market research sessions proper where about nine different hurriedly made tents were put in place for the respondents ,there were different questionnaires put in place based on different parameters .
Questions  like why a respondent likes a beer,what prices should be fixed when two of the products like Coors Light and Cobra are launched into the market to join Heineken beer, will consumers buy the brands if they see them on the shelf ,.does the brands fulfill the dreams of what consumers think a good beer should be like  among other questions were posed to the respondents.
It was exclusively gathered that arrangements were in top gear to launch the Indian made brew ,Cobra and the Icy Cold American lager beer,Coors Light into the local Nigerian market by Nigerian Brewreies Plc.
It was revealed exclusively to the News Office Desk of Paedia Express Multimedia by A.C Nelson market research officials during the sampling or tasting sessions of the three mega brands that aside from Heineken Beer ,both Coors Light and Cobra Beer had never been officially launched into the Nigerian  market before.









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