Nestlé, the
leading Nutrition, Health and Wellness Companyis poised to breakthe world
record for the longest breakfast cereal table. The historic event which will be
the first world record attempt for Nestlé Nigeria will take place on Saturday 30 November at Cocoa Mall, Ibadan.
Gerben Kamps,
Category Business Manager, Nestlé MILO Crunchy Cereals said, “With this world record attempt, we want to create awareness about the
importance of taking breakfast. Studies have shown that people who skip
breakfast miss out on many vital nutrients, which they are unlikely to make-up
for during the rest of the day.”
The current world
record dated Friday 26 April stands at 1,354 participants who sat down in Dubai
to eat together the world's largest cereal breakfast. Commenting on the choice
of location, Kamps said that the management of the recently opened Cocoa Mall
had embraced the cause of the world record attempt.
“We want to give
the people of Ibadan a fun-packed morning for the entire family. All you have
to do is bring your kids along on Saturday 30 November and join us at 9 AM at
Cocoa Mall,” said Kamps. In addition,
there will be great prizes to win and games to play. The first 100 people to be
seated will instantly get a welcome gift.There will be a Nestlé MILO Crunchy
Quiz with lots to learn about and earn with nutrition. There will be music,
dance and laughter for the whole family. Other attractions include a bouncing
castle, face-painting and unlimited flow of cereals!
Since its launch in
April 2012, Nestlé MILO Crunchy Cerealshas been embraced
by Nigerians. So far, the brand has given over a million bowls of cereal for
free to try in supermarkets across the country. Kamps said, “This year we’ve
teamed up successfully with the world's premier toy company, Mattel and brought
Hot Wheels to Nigeria. Special packs of Nestlé MILO Crunchy Cereals had free Hot
Wheels race cars inside.” The Category Business Manager also added that in December,
a similar promotion will run in partnership with National Geographic
Kamps also stressed
the nutritional benefits of eating breakfasts noting that all Nestlé cereals
are made with fibre-rich wholegrain and every bowl contains great source of
vitamins and minerals. He concluded by
saying, “The advantage of NestléMILO Cereals for breakfast is convenience and
nutrition to the mother and great tasting, fun breakfast to the children. So
far, we have placed 36 million smiles on kids’ faces: 36 million bowls of
nutritious Nestlé MILO Crunchy Cereals were consumed. For us, it is about
promoting breakfast for the whole family and that is why we want to breakthe world record for the longest
breakfast cereal table.”
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