Over
110 scholarships worth a N100, 000 each have been given out in the ongoing
Nestlé MILO Back to School Promo. Some of the lucky winners are Ms. Esther
Balogun (Shoprite supermarket, Ibadan), Master KazeemSalaudeen (Globus
supermarket, Festac) and Mrs SalawatAweda (Ojuwoye market, Mushin).
Explaining
the rationale behind the promo, Category Manager, Beverages, Nestlé Nigeria
PLC, DojaEkeruche said, “The back to school period elicits pressure as the financial
requirements for most parents are heavy and can pose weighty financial strain.
Nestlé MILO back to school was borne out of our desire to support the parents
and also their children to resume school with most of the materials needed to
fuel their success. She added, “This promotion also serves as a way to reward
our loyal consumers who keep drinking nourishing Nestlé MILO and making us win
the ADVAN Brand of the year award.”
The
promo which has no age limit and is open to shoppers across Nigeria has been
approved by NAFDAC, CPC and APCON. Mrs Ekeruche said, “To participate, shoppers
are required to buy two packs of MILO 500g, get a scratch card, scratch, and
what you see is what you get. Everyone is a winner. No try again and no
blanks.”
The
promotion is currently running in supermarkets, neighbourhood stores and open
markets across the country. There are also mobile sales teams in residential
areas and consumers can also take part online. In addition to scholarships,
other prizes include computers with internet access, all-in-one printer scanner
photocopier, bicycles, mobile phones, schoolbags, lunchboxes and water bottles.
The
Category Manger said, “Nestlé MILO is an innovative brand. We always listen to
our consumers and exceed their expectations.”
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