GTBank’s SME MarketHub wins the 2014 Product Leadership
Frost & Sullivan Award
Foremost African
Banking Group; Guaranty Trust Bank plc has been announced as the winner of the
“2014 Product Leadership Award” at the 2014 Frost and Sullivan Excellence In Best
Practices Awards Banquet that held on Thursday, 30th October, 2014
at the Monte Carlo Bay Hotel & Resort, Monaco, France.
Frost & Sullivan
is a growth consulting firm that provides market research and analysis, growth
strategy consulting, and corporate training services across multiple industries
including banking, automobile, healthcare, internet and communication
technology, and more. Its headquarters is located in California with offices in
31 countries across six continents.
Explaining the
rationale behind GTBank winning the award, Frost & Sullivan stated that the
award is in recognition of the Bank’s efforts to offer robust value to SMEs in
Nigeria. Recognizing that accessibility remains a major challenge in the
Nigerian banking landscape, GTBank introduced GTPay and GAPS platforms to facilitate
quick, safe and efficient payment systems for SMEs.In addition, GTBank
developed the SME MarketHub; an online e-commerce platform that allows SMEs
create and maintain an online presence and expand their businesses to new
markets as well as millions of buyers that are online. The introduction of the
SME MarketHubcontinues to highlight GTBank as a frontrunner in innovative
banking solutions, as e-commerce is widely acknowledged as a powerful tool for
fully enhancing business possibilities as it opens up a world of businesses to
customers and a world of customers to businesses.
Receiving the award
on behalf of the Bank, Mrs. Lola Odedina; General Manager, Communication &
External Affairs, GTBank stated that “The SME sector holds paramount towards
the development of the Nigerian economy, as 96% of Nigerian businesses are SMEs.The
Bank has continued to demonstrate its support for SMEs through the introduction
of innovative products and services to boost their businesses.”
GTBank has
consistently played a leading role in Africa’s banking industry and is regarded
by industry watchers as one of the best run financial institutions on the
continent. Its operations span 10 countries globally and its bias for world
class corporate governance standards, excellent service quality, innovation and
social responsibility have positioned it as a model institution in the
financial sector.
The Bank has been the
recipient of several awards recipients of several international and national
awards from reputable organizations for sound corporate governance principles
and exceptional financial performance. Some of the awards received include: the
2014 Best Banking Website by Phillips Consulting, the 2014 African Bank of the
Year by the African Banker Magazine, the 2014 Best Bank in Africa and the 2014
Best Bank in Nigeria from Euromoney Magazine.
Guaranty Trust Bank
plc was established in 1990 and has within the last 24 years come to be
recognized as one of the most innovative and service focused banks in the
Nigerian financial market space. The Bank operates from over 230
branches in Nigeria and has banking subsidiaries in Cote D’Ivoire, the Gambia,
Ghana, Liberia, Sierra Leone, Kenya, Uganda, Rwanda and the United Kingdom.
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