4 BILLION BOTTLES OF
NIGERIAN BREWERIES PRODUCTS CONSUMED IN 2011
BY ABDULMUMINI ADEKU.
An estimated four
billion bottles of Nigerian Breweries Plc range of product profile are said to
have been consumed on an annual basis as at 2011.
An impeccable source told Paedia Express Multimedia in
Lagos,Nigeria that he was working on a project with the brewer while he was a staff of a marketing
communications company and this was what gave him the opportunity of having an
access to such information.
Nigerian Breweries Plc, incorporated
in 1946, is the pioneer and largest brewing company in Nigeria. Its first bottle of beer,
STAR Lager, rolled off the bottling lines of its Lagos
Brewery in June 1949. Other breweries were subsequently commissioned by the
company, including Aba Brewery in 1957, Kaduna Brewery in 1963, and Ibadan
Brewery in 1982. In September 1993, the company acquired its fifth brewery in Enugu
state, and in October 2003, its sixth brewery, sited at Ameke
in Enugu. Ama Brewery is the largest brewery in
Nigeria and one of the most modern worldwide. Operations at Enugu brewery were
discontinued in 2004, while the company acquired a malting Plant in Aba in
2008.
In October 2011, Nigerian Breweries
acquired majority equity interests in Sona Systems Associates Business
Management Limited, (Sona Systems) and Life Breweries Limited from Heineken
N.V. This followed Heineken’s acquisition of controlling interests in five
breweries in Nigeria from Sona Group in January 2011.
Sona Systems’ two breweries in Ota
and Kaduna, and Life Breweries in Onitsha have now become part of Nigerian
Breweries Plc, together with the three brands: Goldberg lager, Malta Gold and
Life Continental lager.
Nigerian Breweries Plc now has eight
operational breweries from which its products are distributed to all parts of
Nigeria, in addition to the malting plants in Aba and Kaduna.
Products
The company has a portfolio of
high-quality brands, including
- Star Lager (launched in 1949) Pale Lager
- Gulder Lager (1970) Pale Lager
- Legend Extra Stout (1992) 7.5% ABV Extra Stout
- Heineken Lager (June 1998) Premium Lager
- Goldberg Lager (October 2011)
- Life Continental Lager (October 2011)
- Star Lite Lager (February 2014) Pale Lager
Alcohol-free drinks
- Maltina (1976), in three varieties, namely Maltina Classic, Maltina Strawberry, and Maltina Pineapple; Maltina Sip-it (2005), in Tetrapak;
- Amstel Malta (1994).
- Fayrouz, in pear and pineapple (2006)
- Climax Energy drink
- Malta Gold (October 2011)
Most of the products are packed in
returnable bottles and all products are now available in cans. Fayrouz is also
produced in P.E.T Bottles
The company's head offices are located in Lagos.[3]
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