INDOMIE PAID N5.5MILLION FOR BRANDING SILVERBIRD CINEMAS
BY ABDULMUMINI ADEKU.
The management of Silverbird Communications Group, owned by
the Murray Bruce dynasty collected a sum
of around N5.5million from the management
of De United Foods Limited, owners of Indomie Noodles to brand its
cinemas nationwide.
Paedia Express Multimedia learn t in Lagos,Nigeria as at
press time that the branding and sponsorship package between the Cinema and
confectionary giants will only last for just one year.
It was not immediately known
whether the out-of-home advertising concept was handled by a full blown
advertising agency but it may appear that De United Foods Limited handled it
themselves from their marketing and corporate communication unit.
Insiders insists the entire gamut of funds will go into the
accounts of Silverbird Communication and not the owners of any of the mall
facilities where Shoprite resides in the country.
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