SNAP WAFERS DEBUT IN THE NIGERIAN MARKET
BY ABDULMUMINI ADEKU
A new brand of confectioneries targeted at principally the
breakfast needs of children , snap
Wafers has been launched into the Nigerian market.
In an interview with a cross section of the Nigerian media
,the Chief Executive officer,Madam Debbie Olayinka while exuding a great air of confidence told
Paedia Express Multimedia in her office
in Lagos,Nigeria that the new
confectionery brand is in the market to stay.
She explained that
after an effective survey on the needs of the consuming public ,she has decided
to put snap wafers on the table of every Nigerian aside from the joy of the
fact that her new venture was going to
provide a lot of jobs for young Nigerian graduate.
She noted that because of her utmost believe in God Almighty
as the key diver of success ,she was absolutely sure that the new brand will be
a huge success story in the market.
The new brand is a new type of tasty ,crunchy wafers which is packed with the most healthy set of
ingredients best suited for the body ,whether at work,school,birthday
parties or picnics ,snap wafer is the
right tasty food that keeps you going.
Snap wafers exists in three pronged product range
and they are Snap Wafer with orange cream,snap wafer with banana cream
and snap wafer with strawberry.
The launch of the brand which fell on the 1st of
may,2014 saw activities at Number one B African Church Road ,Ilupeju ,Lagos
,Nigeria starting around 1:30pm with an
hour long prayer session led by a Lagos
based cleric after which the office of
the brand was formally commissioned.
The new confectionary company is at the moment looking for
distributors in the Nigerian market and beyond as a moving media truck was
sighted in the firms premises as it was been branded in the company’s colors in
preparation for channel and trade
marketing of Snap Wafers.
Madam Olayinka affirmed that the unique selling point of
Snap Wafers which differentiates it from others in the market is the level of
preparation that have been put into it.
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