Nutrition Society of Nigeria
Endorses Maltina for Quality
For
maintaining top notch product quality for a 39-year uninterrupted stretch and
also for being the only malt drink fortified with calcium, Maltina, Nigeria’s
leading malt drink from the stable of Nigerian Breweries Plc has been endorsed
by the Nutrition Society of Nigeria (NSN). The foremost nutrition association
endorsed the brand - the only one in its
category - during its 45th Annual General Meeting and Scientific
Conference held in Lagos.
Speaking
during the presentation ceremony, Vice-President of the Nutrition Society of
Nigeria, Dr. BartholomewBrai,praised Maltina for the nutrient-rich product. Dr.
Brai who doubles as the Chairman of the Scientific and Technical Committee of
the Society, said: “Nigerian Breweries approached us because they were
confident of the quality of the products they offer. And then we subjected them
to rigorous examinations and laboratory analysis to ascertain the product
claims. At the end of the process, we were convinced that what Maltina claims
are the same with our results.
“As
Chairman of the Scientific and Technical Committee of the Nutrition Society of
Nigeria, I can say boldly that, aside its numerous nutritional benefits,
Maltina is rich in calcium and vitamin A. These are key strong points of the
product.”Dr. Brai pointed out that the society is proud to be associated with
the Maltina brand due to its richness and vitality for healthy living.
Receiving
the endorsement certificateon behalf of the company, Senior Brand Manager,
Maltina, Mr. Adewole Adedeji,said the endorsement is very important to the
brand because it’s an attestation to the claim of complete richness. He added
that the endorsement was a further validation that the product claims are based
on verifiable proofs and testament to the highly beneficial constituents of the
Maltina brand which is also the only malt drink in Nigeria that is
calcium-enriched, a key nutrient needed for the development of healthy bones
and teeth, normal blood clotting, and peak performance of the nervous system.
Speaking
further on the impact of the endorsement, Adedeji said: “Anybody can claim to
be anything. But when respected bodies like the Nutrition Society of Nigeria go
out of their way to formally endorse a brand, then it means your claims are
valid and immensely beneficial to the consumers. That way, value propositions
are based on actual product truths.”
Corroborating
Dr. Brai, he noted that the endorsement did not come on a platter of gold,
adding that the drink was subjected to series of laboratory tests, physical
inspection of the brewery to ascertain the hygiene conditions of the brewing
process to ensure that global best practices are carefully observed.
As a result of its proven quality and refreshing
richness, Maltina - which is the first locally produced Malt Drink in Nigeria –
is now the only Malt Drink endorsed by the NSN.
Prior to the presentation of the certificate, keynote
speaker at the conference and Chief Nutritionist of UNICEF Arjan de Wagt,
whospoke on “Nutrition Outlook – Beyond 2015 MDGs” dwelled extensively on the
state of nutrition in Nigeria. Relying on credible data released by the World
Health Organisation a day earlier, he pointed out that over 50 per cent of
Nigerian children are malnourished, a situation that would have dare
repercussions for the development of the country.
However, Maltina is taking the nutritional challenge
head-on hence the fortification of the drink with essential nutrients. For
instance, Maltina is heavily fortified with diverse vitamins and nutrients
needed by the human body. Vitamin A, a regular ingredient is a fat soluble
vitamin, which is essential for normal growth, vision, immune responses and
cell differentiation. It has vitamin A levels in the range of 40.99-49.51mg/l/.
Studies have shown that over 34-69% of childhood blindness in Nigeria is caused
by corneal opacity, which results mainly from interplay of vitamin A
deficiency.
Vitamin C, another ingredient is a powerful water
soluble antioxidant that boosts the immune system and helps prevent cancer and
heart disease. When there is a shortage of Vitamin C, various problems can
arise. Although scurvy is the only disease clinically treated with the Vitamin,
a shortage of it may result in haemorrhages under the skin and a tendency to
bruise easily, poor wound healing, soft and spongy bleeding gums and loose
teeth.
Since it hit the Nigerian market in
1976, Maltina has consistently been telling a compelling and refreshing story
of the happiness and complete richness that is inspired by sharing Maltina with
friends and loved ones.
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