Monday, 2 February 2015

TWITTER IN NEW MASSIVE CAMPAIGNS FOR 2015



Now on Twitter: group Direct Messages and mobile video camera (A Big Lunch for Twitter)
 

A few months ago, we mentioned some features coming soon, and today we’re excited to start rolling out two of them: group messaging and a new mobile video experience.

Converse with a group, privately
Private conversations on Twitter are a great complement to the largely public experience on the platform. You might prefer to read (or watch) Tweets but converse about them privately. You might want to continue a public conversation privately with a smaller group, or start one based on a Tweet you saw. Many of you use Direct Messages to reach the people and brands you’re only connected to on Twitter. Whatever the case may be, the ability to converse privately with groups gives you more options for how and with whom you communicate on Twitter.

The home timeline is a great place to have conversations but it’s also a place to find great conversation starters.

The group function lets you start conversations with any of your followers and they don’t all need to follow one another in order to chat. You can create a group in just a few taps. When you’re added to a group, you’ll get a notification. If you’re brand new to Direct Messages, here’s a good resource to learn more.

Capture, edit and share videos right from your Twitter app
Tweets have been more than 140 characters for some time. The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files and videos from some of the world’s most recognizable figures and brands. And starting today, everyone will soon be able to seamlessly capture, edit and share videos right from the Twitter app, too.

We designed our camera to be simple to use so you can capture and share life’s most interesting moments as they happen. In just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app. Viewing and playing videos is just as simple: videos are previewed with a thumbnail and you can play them with just one tap.

Our unique mobile video camera and inline editing experience lets you capture and share videos up to 30 seconds in an instant. Twitter for iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on our Android app soon). Here’s more information on the new mobile video camera.

We’re rolling these features out to all users in the coming days. Starting now, you’ll be able to participate in group conversations other people start with you, and watch any of the public videos users post – like this one, the first Tweet using the mobile video camera, from Oscars host Neil Patrick Harris:

We hope you enjoy the improvement to Direct Messages, and can’t wait to see the videos you capture and share.

................................. PARTNERS BING ON TWEET TRANSLATION

Twitter is set to partner with Bing Translator to provide machine translations of Tweets between more than 40 language pairs.This partnership is to ensure the introduction of Tweet translation package so that users won’t miss any of the actions on Twitter.
With this translation, users can choose when they want to see a translation for a Tweet, and they can also adjust their settings so the option to view Tweet translations is disabled.
Although Bing Translator relies on advanced translation software to provide Tweet translations, the results still vary and often fall below the accuracy and fluency of translations provided by a professional translator. For this reason, the original text is always displayed above its translation. For more information on translation quality, see this Bing Translator FAQ.
To adjust the Tweet Translation, all a user needs to do is to Log in to his/her account on a desktop or laptop computer, go to his or herAccount settings and locate the Tweet translation section, then change his or her Tweet translation setting by checking the box next to Show Tweet translations.

In the same vein, to view a Tweet translation, the user needs to look for a globe icon located in the Tweet if he/she sees a Tweet in a different language, click or tap the Tweet to expand it, then a translation of the text in the Tweet will appear below the original Tweet.

Tweet translation is available on twitter.com, Twitter for iOS, Twitter for Android, and TweetDeck.



............................... LAUNCHES   NEW “WHILE YOU ARE AWAY” PACKAGE
Twitter, the real time, conversational and widely distributed technology has launched a new package “while you are away” which summarises important Tweets users may have missed while on the go.
With introduction of this new service on your home timeline: Twitter aids a recap of some of the top Tweets you might have missed from accounts you follow.
This was designed to help users catch up with Twitter community and the World at large, no matter how much time they spend on Twitter. It is also to encourage both casual and new users explore straight into Tweets that Twitter believes will be of interest to you while they are away
If you are a regular user of Twitter, who usually scroll through Twitter on iOS devices, you may have noticed the captions from the new service “ While you are away” at the top of your homepage.
A lot can happen while you’re on the move. To fill in some of those gaps, Twitter has designed this amazing app that will help surface a few of the best Tweets you probably wouldn’t have seen, otherwise, determine by engagement and other factors. 




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